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Feb 27, 2024 BY Nick Weynand Mighty News

Press Release: Whitney Larimer Joins Digital Agency Mighty Citizen to Lead Strategic Focus on Higher Education


In a strategic move to deepen its engagement with higher education institutions, branding and digital marketing agency Mighty Citizen announces the hiring of Whitney Larimer as Senior Partnerships Manager, Higher Education.

AUSTIN, TX — February, 28, 2024 — With a rich background deeply rooted in the education sector, Larimer’s hiring is in line with Mighty Citizen’s commitment to optimizing and enhancing how institutions engage with today’s students.

Whitney Larimer joins Mighty Citizen with an impressive 19 years of experience consulting with higher education institutions. Her lifelong passion for education has fueled a career dedicated to advancing student achievement and helping colleges make deep connections with their audiences. With a comprehensive portfolio of higher education consulting, Larimer is poised to bring her experience and innovative strategies to Mighty Citizen’s higher education initiatives.

“Mighty Citizen has always been at the forefront of advancing higher education through digital transformation,” said Nick Weynand, Founder & CEO of Mighty Citizen. “Whitney’s unparalleled expertise in higher education consulting makes her the perfect fit to lead our efforts in this area. Her insight and strategic vision will be invaluable as we look to forge stronger, more impactful partnerships with colleges and universities.”

Larimer’s arrival comes at a pivotal time for Mighty Citizen, as the agency seeks to expand its work within the higher education market. The COVID-19 pandemic significantly affected marketing practices in higher education, further complicating the challenges posed by the “enrollment cliff,” a decline caused by a drop in birth rates during the Great Recession. Focusing on delivering data-driven and student-centered solutions, Mighty Citizen is well-positioned to support institutions in navigating the evolving challenges of student engagement.

Reflecting on her new role, Whitney Larimer shared, “Higher education has the profound ability to shape lives and communities. I’ve witnessed firsthand the transformative power of effective college-student connections. Joining Mighty Citizen represents a unique opportunity to amplify this impact, leveraging the agency’s expertise to foster deeper, more meaningful partnerships between higher education institutions and their students. I’m thrilled to be part of a team that’s as passionate about making a difference as I am.”

Mighty Citizen’s comprehensive suite of services includes brand strategy, user research, user experience, web development, design, content strategy, and digital marketing. With three decades of experience working with a diverse client base, including the University of Louisville, The University of Texas, Auburn University, and many more, the agency is dedicated to helping higher education institutions improve their connections with their audiences and expand their reach and impact.

MEDIA CONTACT: Brianna Martin, Director of Brand Marketing - [email protected].

About Mighty Citizen

Located in Austin, Texas, and the greater Washington D.C. metro, Mighty Citizen is the improvement agency helping mission-driven organizations increase their impact. Using a proven process for branding, marketing, and digital communications, this award-winning agency helps universities, associations, nonprofits, and government agencies better connect with their audiences, increase revenue, and improve the world. Driven by data and a belief in human-centered design, Mighty Citizen has produced measurable results for their diverse portfolio of clients since 1999 and was an Inc 5000 company in 2015, 2016, and 2017. Mighty Citizen has also earned the Mother-Friendly Worksite designation by the Texas Department of State Health Services. For client case studies and more, visit

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