Skip to Main Content

The Mighty GPS

10 Minutes to Measure Your Marketing Maturity.

How well is your organization making the most of its marketing? Get a free, quick, and comprehensive evaluation from our experts with The Mighty GPS, a self-assessment that provides a holistic view of your current marketing maturity. Find out where you stand today and how to get to a better tomorrow.

New call-to-action

The Fastest Route From Where You Are To Where You Want To Be

The Mighty GPS isn’t just another tool highlighting where you need to improve. It’s a roadmap—complete with resources and recommendations tailored to your organization.

Your customized Mighty GPS Report includes:

  • Your marketing maturity score
  • Your marketing strengths across six key categories along with opportunities for growth
  • Specialized resources with attainable, actionable recommendations you can implement immediately to move to your next stage of marketing maturity

New call-to-action

White Paper

The Mighty GPS™ Whitepaper

Want to know everything about marketing maturity?

Read the Whitepaper

What is Marketing Maturity?

Marketing maturity measures the degree to which an organization is effectively using research, branding, strategy, technology, data, and their team to achieve business goals. At its essence, marketing maturity is the journey to your organization’s “best self.”

How The Mighty GPS Works

Take the assessment in 10 minutes.

We’ve spent two years brainstorming, crafting, testing, and refining this tool. The survey questions are spread across six key categories: Research & Analytics, Branding & Strategy, Marketing & SEO, UX Design & Content, Technology, and Team Dynamics. When combined, these categories account for every element of organizational communication and marketing. ETA: 10 minutes.

Receive your marketing maturity score.

Each category has its own score. With all six category scores combined, a final marketing maturity score and maturity stage are returned in the form of a custom report—delivered immediately to your inbox. In your organization’s report, you’ll see which stage you’re in for each of the six categories. The stages of marketing maturity are Crawling, Walking, Running, and Soaring.

Make the most of your results.

Your maturity score and stage may provide a confirmation of what you already knew, or they may surprise you. Either way, you can use the provided next steps and resources (like articles, tools, templates, and videos) in your custom report to enact immediate improvements. Don’t forget to save your report; retaking The Mighty GPS periodically can show your progress and return on investment, both of which are necessary for future funding.

The six categories of marketing maturity include Research & Analytics, Branding & Strategy, Marketing & SEO, UX Design & Content, Technology, and Team Dynamics. Combined, these categories place you in a marketing maturity stage of either Crawling, Walking, Running or Soaring.
Your stage of marketing maturity—Crawling, Walking, Running, or Soaring—is measured across six key marketing categories.

Using Your Mighty GPS Report

Now that you have your custom report, use the insights to spark conversations among your team, build your case internally, and prioritize your resources for future planning. Keep in mind: You’re on a journey to marketing maturity. Come back regularly to retake the assessment and track how you’ve improved over time.

Compare Yourself to Your Peers After Taking The Mighty GPS

Based on responses to The Mighty GPS™, we’ve created marketing benchmarks your organization can use to improve its marketing. Three reports are available for 2024: Marketing Benchmarks for Mission-Driven Organizations, Marketing Benchmarks for Associations, and Marketing Benchmarks for Nonprofits.

Our reports analyze how well your organization’s marketing is performing and let you compare your performance to your peers. Each report takes a deep dive into:

  • The results of 2023 responses to The Mighty GPS™, our self-assessment for measuring your organization’s marketing maturity.
  • Year-over-year benchmarks to see where all mission-driven organizations, associations, or nonprofits are improving or declining across the six key areas of marketing.
  • Which trends the most mature marketing teams are leveraging to be more effective, and how you can, too.
  • Actionable recommendations and best practices to increase your marketing effectiveness.

Mighty Citizen’s 2024 Marketing Benchmark Reports

Benchmark report button - dive into the reports

About Mighty Citizen

The Mighty GPS is designed and managed by Mighty Citizen. For 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation. We help nonprofits, government agencies, associations, and universities increase their impact and improve the world ‌by creating deeper connections with their audiences. Learn more about our services.

Our Services

  • Research & Analytics
  • Branding & Strategy
  • UX Design & Content
  • Marketing, Media & Search
  • Web Development

My team took The Mighty GPS and used it to build out a few of our weaker areas, building funds into our next budget cycle to address some of the shortcomings that would directly impact our strategic goals. It’s always good to have justification for investments so the board can see the “why” behind our operational decisions.”

Christina Lewellen, CAE. Executive Director, Association of Technology Leaders in Independent Schools

Copyright © 2024 Mighty Citizen. All rights reserved.