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What could your nonprofit do with $100,000 in marketing and branding services?

The Mighty Big Grant

Backpacking around Europe, buying an espresso machine, making questionable decisions—all fun things to do for your 25th birthday. Mighty Citizen? Well, we’re giving away $100,000 in marketing and branding services to celebrate our 25th.

Nonprofits of all sizes based in the US are eligible to apply, with preference given to smaller and midsize orgs. The Mighty Big Grant application is open from March 29th – April 30th, 2024.

Our mission has always been to drive positive change and improve communities, and we do that through partnering with mission-driven change-makers like you.” Nick Weynand, CEO & Founder, Mighty Citizen

Who’s Eligible

We’re looking for a 501(c)(3) organization with a powerful mission that has the potential to impact even more people—more deeply, with some added marketing and branding help. We know grant writing takes time, and we’re not here to waste yours. Our quick application will take no more than 5 minutes to complete—and if you’re a good fit, we’ll invite you back to dive deeper into your answers.

Applicants will be asked questions relating to Mighty Citizen’s capabilities, our core values, and your unique marketing needs. Watch the recording of our FAQ webinar for more details.

The Application Process

For the best shot at being our Mighty Big Grantee, be honest in your application. And to save y’all time, we have a tiered application process.

Round 1

Any US-based nonprofit can apply. In this quick 5-minute application, we’ll field organizations based on Mighty Citizen’s capabilities and our core values. If the two mix well with what you need, then you’ll get an invite back for Round 2.

Round 2

We’ll invite a select number of nonprofits to dive deeper into the questions we asked in Round 1. This is where you’ll be able to geek out about why your organization is so great. In this round, you’ll help us understand how $100,000 in marketing services would improve more lives.


After reviewing each application, we’ll select five finalists—inviting the entire Mighty Citizen team to vote. The top two finalists will be invited to an interview with our executive team, and from there a decision will be made.

A note about who’s reviewing these applications

Mighty Citizen is dedicated to equitable grantmaking—we have an internal grants committee that will review each application based on our grading criteria. The top two finalists will be selected by the entire Mighty Citizen team, and final executive decision will be made based on capabilities and impact.

What does the Mighty Big Grant include?

Mighty Big Grant applicants can focus their proposed project on the areas below. Each service will require some form of research and discovery—depending on your needs.

Website Design

While not ideal for complete website redesigns, The Mighty Big Grant is best for an organization that needs a refresh—think a new homepage and a few templated pages. Or, if you have a program or event and you need a special microsite—this could be for you.

Branding Services

A new logo, yes. But also a whole new look and feel. Inclusive of messaging platforms, style guide, et al. our rebrand could set you up for sustainable success.

Marketing Campaign Strategy, Plan, & Campaign Concepts

Marketing strategy and campaign planning could include fundraising, membership drives, event attendance, or something else entirely. Work with our marketing and design teams to dream up and implement your next successful campaign.


  • The Mighty Big Grant Round 1 application will close at midnight CT on April 30, 2024.

  • We will field all submissions and invite a select pool of applicants to complete the Round 2 application in early May 2024.

  • Round 2 applications will close at midnight on June 3, 2024.

  • Our grants committee will select five semi-finalists for Mighty Citizen staff to vote on at the end of June.

  • We’ll invite the top two finalists to an interview, make an executive decision, and notify the Mighty Big Grant winner by July 15, 2024. The grant recipient’s project will commence shortly after.

Selection Criteria

Only tax-exempt 501(c)3 organizations based in the US are eligible to apply for the Mighty Big Grant. Our team will be reviewing applicants based on criteria including:

  • Your mission, impact to date, and projected future impact—through the lens of Mighty Citizen’s core values.

  • The selected services needed and if our capabilities could significantly impact the project’s goals.

  • Your ability to partner with us successfully and start the proposed project by September 1, 2024.

Rules and Regs

You will be asked to agree to the following rules and regulations when you submit your Mighty Big Grant application:

  • I understand that only one organization will be selected to receive the Mighty Big Grant.
  • My organization has tax-exempt status.
  • Mighty Citizen is a remote-first company. All work done with us will be completed remotely.
  • If selected, I understand that this project is expected to start in 2024.
  • If selected, I will work with Mighty Citizen to determine how the $100,000 will be allocated.
  • If selected, I understand that this project will require a significant time commitment from my communications team and, depending on needs, executive staff members.
  • I understand that we are expected to have senior members from my organization actively involved, including any final decision-makers.
  • If chosen, I have the authority to enter into a contract with Mighty Citizen.

    Good luck!

    You’re welcome to email [email protected] with any additional questions. Thank you for your interest, and feel free to share your excitement with the hashtag #mightybiggrant!

    Notice for applicants: If you apply for the Mighty Big Grant and aren’t already on our contact list, you should only receive emails about the grant. For monthly insights, event invitations, and other resources, head over to our Insights section to subscribe.


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