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association website design
Association Marketing

Association website design that serves. Communications that convince.

Associations are complex organizations: one part business, one part nonprofit agency, one part political entity, one part training center. Fortunately, balancing these identities is our specialty.

Association Website Design is Just the Beginning

ASAE Event Partner logo

Your website is usually the primary way your members engage with your association. That’s why savvy association website design is the foundation of your marketing, promotion, and recruiting strategies. But it’s not the only piece of the puzzle.

Your association also needs to get found online. You need data-driven insights into who your members are and what they need. You need a brand that moves people. In other words, you need Mighty Citizen’s two decades of experience in helping associations of every focus. Our full suite of association services include:

  • Audience Research
  • Communication Planning
  • Branding & Messaging
  • Content Strategy
  • Website Design & Development
  • Usability Testing
  • Membership Campaigns
  • Third-Party Integrations
  • Event & Brochure Materials
  • Paid Media & Search
  • Google Analytics Consulting
  • Accessible Design
  • Security & Privacy
  • Fundraising
  • Media Buying & Planning

No Two Associations are Identical

Professional associations support their members’ career development. Civic associations help improve their local communities. Advocacy associations focus on affecting policy.

One association produces a giant annual conference, while their sister association in the next state hosts a dozen smaller events throughout the year, instead. One association wants to attract new members, while next door a different association is concerned with reducing membership churn.

The diversity of missions, challenges, and goals among associations is deep. That’s why we create unique solutions. At Mighty Citizen, we’ll never churn out pre-packaged solutions, designs, or marketing strategies for your association.

In fact, see how we solved the unique challenges of these associations:

All About the Members

Members are the bedrock of your organization. You exist to serve them. And the deeper the connections you make with your members, the more members you’ll attract. But the eternal question of most associations: How? How can we get more members? How do we continue to serve our current members? And how can we do both online?

Here at Mighty Citizen, we use a robust discovery process to find out. We’ll ask the right questions, do the research, pull on our vast experience in your industry, and develop a strategy that works for your association—uniquely. Lower membership churn. Recruit younger members. Get ex-members back on your team. It’s all about them.

Because every minute and dollar is so valuable to your organization, it’s critical that you spend them efficiently. That means finding out who your audiences really are—their demographics, psychographics, needs, desires, and challenges. Research kills opinions, and it ensures you’re promoting your mission as efficiently as possible.

Mighty Insights

Insights into association marketing—delivered to your Inbox.

Project Management: Our (Not-So-Secret) Advantage

Even the smallest association’s project can become incredibly complex: lots of stakeholders with competing priorities, accessibility rules to follow, plenty of diversity among the public audience, etc.

That’s why we’ve invested in building a large, seasoned team of PMP-certified project managers. Your Mighty Citizen project will be overseen, beginning to end, by your project management team. They’ll be your liaison—explaining at every step what’s happening now, what’s happening next, and what you’ll need to do.

Mighty Citizen pushed us to reconsider what we thought we knew about our members. Their research, combined with their deep experience with associations, revealed things we wouldn’t have otherwise known. Those insights made the final product better.” Rose Grandon, Texas Association of School Business Officials

Integrating your MMS & AMS

Your membership management system (MMS) or association management system (AMS) should talk to your new website. Creating a seamless integration between the two systems can improve your members’ experience and your staff’s workflow.

Our skilled developers can build seamless integrations between nearly every content management system and MMS/AMS on the market—from the simple to the enterprise.

Our Clients

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