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eduWeb Summit 2024

Join Mighty Citizen in Downtown Philadelphia for the eduWeb Summit 2024! Our very own Whitney Larimer will present a complimentary workshop, How to Measure and Improve Your Marketing Effectiveness. And Nicole Araujo and Mindy Avitia will be at Booth 11 slinging Mighty Citizen swag. Come say hi!

Join Whitney’s session on July 9 and stay to hear other industry experts discuss all things marketing, communications, and digital work from colleges and universities around the world. We can’t wait to see you there!

How to Measure & Improve Your Marketing Effectiveness

Tues, July 9, 10 AM to 11:30 AM EDT

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.

In this presentation, we’ll break down how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next. By the end of the presentation, attendees will be able to:

  • Define what marketing maturity is and how it relates to marketing effectiveness across six categories

  • Understand the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum

  • Take the next steps to achieve greater marketing effectiveness

About the eduWeb Summit

eduWeb Summit 2024 marks the 19th annual conference and trade show. The community of higher education professionals and industry partners coalesce to discuss how to advance marketing, communications and digital work for colleges and universities in the US and abroad. Attendees from 16 countries and all 50 states participate in workshops, master classes, and more. Come find out why eduWeb Summit is consistently ranked one of high education’s top 10 marketing conferences.

About eduWeb

eduWeb is passionate about marketing and digital presence. They are higher education professionals and industry partners who collaborate to solve problems. With a focus on marketing, enrollment, advancement, and digital, eduWeb supports colleges and universities. They know it takes a village and aim to help the trailblazers of the community succeed.



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