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How-To Guide

Using Surveys to Improve Your Communications

If you don’t regularly survey your target audiences, your communications efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data.

But done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue.

This How-To Guide features:

  • Questions to ask your internal team as you plan your survey
  • A list of sample survey questions you may ask your audiences
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