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National Association of Government Communicators

Stephen Tidmore will be presenting on accessibility at the 2019 NAGC.

Don’t Ignore 60 Million People: How to Make Your Content Accessible

It’s too easy to create inaccessible content—i.e., online content that people with disabilities cannot access. At its worst, inaccessible content can get a company sued. (Just ask the 2000+ organizations who were sued in 2018 for having websites that did not meet accessibility standards.) But the larger threat is in ignoring the approximately 60 million Americans who have some form of disability.

Creating accessible content is easier than you think and it’s a smart business decision. But mostly, it’s the right thing to do.

In this fascinating dive into “accessible content design,” we’ll explore the principles and practices that produce accessible online experiences. Full of examples and fresh insights, this talk will help transform your inaccessible content once and for all.

By the end of this talk, you should be able to:

  • Explain why accessibility is important—and what it really means
  • Understand the most famous accessibility law, Section 508
  • Implement content accessibility best practices
  • Understand best practices for maintaining website accessibility

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