Our experts at Mighty Citizen can educate you, your team, or your event attendees across various aspects of marketing and communications. This is a partial list of our topics, all of which can be adapted to fit your industry or audience needs. Please reach out if you’d like to discuss your particular needs.
UX Design & Content
10 Ways to Improve Your Website Accessibility
Creating an accessible website is easier than you think, and it’s a wise business decision. But mostly, it’s the right thing to do.
In this dive into creating accessible websites, we’ll explore the principles and practices that produce accessible online experiences, including creating content and code for all audiences. Full of examples from a Certified Professional in Accessibility Core Competency (CPACC), this session will help make your website accessible once and for all. Built for anyone who manages websites or web content, you’ll learn how to create content and code to keep you compliant with current accessibility laws and serve the nearly 60 million Americans living with a disability.
By the end of this session, you’ll be able to:
- Learn the top 10 best practices for accessible content and code
- Understand how to consistently maintain website accessibility
- Test your website to ensure it meets accessibility standards
How to Write Effective Web Copy
The Internet is bloated with bad copy—words and websites strung together by cliché, ambiguity, and misuse. But words matter!
The right words can translate engagement into action. They can nudge your audience to act, to buy, and to donate.
By the end of this session, you will:
- Understand how your users read your website
- Learn three simple ways to become a better Internet writer today
- Discover how to instantly make your website more readable
- Learn the six elements of “sticky” copy—i.e., messages that lodge in your user’s memory
You’re a Publisher Now: How to Create More Content More Efficiently
You work for a publishing company. No, really, you do. Whatever your organization’s mission or objective, the primary way you pursue it is to create, distribute, and interact with content.
By the end of this lively, example-filled session, you’ll be able to:
- Make a compelling case for organization-wide investment in content
- Form a content team, even on a strict budget
- Get more mileage from the content you put into the world
- Make concrete suggestions for beginning the internal shift to a “content-first mindset”
Marketing Strategy
Hack the Mind: Using Psychology to Boost Your Marketing / Fundraising
Your brain is a trickster.
But as professional communicators, we can recognize our brains’ habits—and make them work for us.
In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy.
You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think and get equipped with concrete ways to apply these great “brain hacks” to your organization.
By the end of this session, you should be able to:
- Identify the irrational ways humans actually think, judge, and choose
- Learn to market to—and around—these “habits of the mind”
- Nudge your users to engage more deeply with your organization in clever ways online
How To Create Surveys That Improve Your Communications / Fundraising
If you don’t survey your audiences regularly, everything your organization does—from communications to program design—is merely guesswork.
The good news? Surveying your audiences is easy. The bad news? It’s equally as easy to conduct surveys that are so quietly flawed that they deliver inaccurate, biased, useless insights. If your surveys aren’t carefully crafted, you’ll end up receiving misleading data.
In this session, you’ll learn how to create, distribute, and analyze surveys. But more importantly, you’ll learn where most surveys go wrong so that you can produce results that offer true insights and organizational change.
By the end of this session, you’ll be able to:
- List the six principles of good survey design
- Create a survey strategy that collects the data you actually need
- Analyze the data objectively
How to Build a Successful Membership Campaign Strategy
Membership is the lifeblood of associations. You must prioritize recruitment and retention of your members—and the best associations have a strategy for how to do both.
In this hands-on session, we’ll cover the different aspects of a membership marketing campaign strategy, where attendees will learn how to set goals, define activities and tactics, uncover risks, discover new opportunities, and manage the campaign throughout the year.
We’ll also walk through a step-by-step example of a real acquisition campaign using our free, provided template. By the end of this session, attendees will be able to:
- State the specific, measurable goals of their campaign
- Define and describe the key elements of their campaign
- Detail the logistics their campaign will require
- Build a calendar that contains key milestones
How To Build Your Annual Communications Plan
Your marketing ideas are great—but they’re exceptional only when you transform them into a detailed plan.
In this interactive, example-filled session, we’ll discuss everything a workable communications plan requires—including how to set goals, define activities and tactics, identify key marketing channels, and manage your plan throughout the year.
This session offers practical answers to the big question: What are we going to do over the next 12 months?
By the end of this workshop-style presentation, you’ll be able to:
- Identify the elements your particular organization needs in a communications plan
- Set and prioritize your goals, activities, and tactics
- Instill accountability in how you manage the plan over the year
Content Governance: How to Create, Manage, and Archive Your Association’s Content
Many organizations have a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once.
Content governance defines how decisions about content and content strategy are made—including who, how, and when changes to your overall content strategy should be made, along with processes for initiating and communicating these changes to the right people.
Based on our experience helping our clients create content governance policies and protocols, we’ll show you how you can do it too—and why, if you want to enjoy sustained success, governance is critical to your operations.
By the end of this session, you’ll be able to:
- Define what content governance is, what it isn’t, and why it matters so much
- Identify the essential parts of a content governance policy, no matter your size or scope
- Figure out who in your organization plays which roles in governance
Fundraising
Storytelling for Impact: Helping Donors Understand the Value of their Dollar
If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission.
Donors want to feel the impact of their gift. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, happier place.
Storytelling compels your donors to stay engaged—and to donate again. But how do you tell a story that cuts through the noise?
In this lively, example-filled session, we’ll examine how best to find, tell, and share your organization’s stories.
By the end of this session, you will be able to:
- Describe why stories are so much more effective than other forms of marketing
- Identify stories within your organization
- Write stories that are actually consumed
Anatomy of a Mission-Driven Website: Why Your Donors Aren’t Engaging (More) Online
Your website is holding you back.
A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. Why is your website confusing your current donors? Why is it turning off potential donors?
In this session, we’ll explore what makes for a successful mission-driven website, from content to user flow to donation thank you pages. We’ll also include a handy Website Self-Evaluation Kit to help you identify your current website challenges and understand how to fix them.
In this practical session full of takeaways, we’ll explore:
- How to write clear hero messages that encourage donors to engage with you
- How you may be creating confusion through your messaging, user experience and/or donation form (and how to fix it)
- Tactical tips for quick website fixes that result in immediate improvements