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Ruffalo Noel Levitz National Conference 2019
Some of our team is headed to Nashville, TN to speak at the 2019 RNL National Conference. Our Chief Marketing Officer, Rachel Clemens, will be speaking on:
How to Create Donor Surveys That Improve Your Fundraising
If you don’t regularly survey your target audiences, your fundraising efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data.
But done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated engine of revenue.
In this session, we’ll examine all of the components of a great donor survey project—including how to build it, deploy it, and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys.
And our Content Strategist, Andrew Buck, will giving insights on these topics:
Hack the Mind: Using Psychology to Boost Fundraising
The mind is a trickster. It leads us wherever it pleases—while we remain mostly unaware of its true motivations. But thanks to advances in psychology, fundraisers can better make the brain’s habits work for them.
In this entertaining, interactive, example-filled workshop, we’ll explore our minds’ most surprising tendencies, biases, and shortcuts. Then we’ll dive into how to employ the brain’s habits to boost our donor base and fundraising numbers.
You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.
Storytelling for Impact: Helping Donors Understand the Value of their Dollar
If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission.
Donors want to feel the impact of their gift. They want to see the concrete outcomes of their dollars. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, happier place.
Storytelling compels your donors to stay engaged—and to donate again. But how do you tell a story that cuts through the noise? How do you transform data into real, specific, human stories?
In this lively, example-filled session, we’ll examine how best to find, tell, and share your organization’s stories. Showcase your impact in both humble and grand ways, with a special focus on online communication.