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How to Create Effective Audience Surveys
If you don’t regularly survey your target audiences, your engagement efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data.
But done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue.
In this session, we’ll examine all of the components of a great audience survey—including how to build it, deploy it, and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys. By the end of this session, you will be able to:
- List the six principles of an effective survey
- Write good survey questions
- Analyze and interpret survey results
CAE Credit: Mighty Citizen is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider, this program may be applied for 1 CAE credit toward your CAE application or renewal professional development requirements.
Presented by our CMO, Rachel Clemens.