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Digital Summit at Home: Associations

On April 28, our Marketing Strategist, Robynne Parkington, will be presenting:

Membership Marketing: How to Build a Successful Campaign Strategy

Membership is the lifeblood of associations. You must prioritize recruitment and retention of your members—and the best associations have a strategy for how to do both.

In this session, we’ll cover the different aspects of a membership marketing campaign strategy, where attendees will learn how to set goals, define activities and tactics, uncover risks, discover new opportunities, and manage the campaign throughout the year.

We’ll also walk through a step-by-step example of a real acquisition campaign using our free, provided template.

After this session, you’ll be able to:

  • State the specific, measurable goals of your campaign
  • Define and describe the key elements of your campaign
  • Detail the logistics your campaign will require
  • Build a calendar that contains key milestones

About Digital Summit
Founded in Raleigh NC in 2008, the Digital Summit Series organically grew to become the leading producer of digital marketing conferences in the United States. April’s Digital Summit at Home focuses on marketing strategies and actionable tactics to ensure your efforts reach and resonate with the communities you serve. Elevate your marketing skillset with scalable insights and tools in areas that are most impactful to your organization — Content Strategy, Email Marketing, Social Media, Analytics and SEO. Learn More.


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