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We’re excited to be speaking at AFP (Association of Fundraising Professionals) ICON 2021. Learn more about our sessions and register.

Our Chief Marketing Officer, Rachel Clemens, will be speaking at 11:15 a.m. on Monday, June 28:

Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online

A growing number of donors are giving online, but there’s a chance your website is giving them reasons to reconsider. Why is your website confusing your current or potential donors? In this session, we’ll explore what comprises successful nonprofit websites, from content to user flow to donation thank you pages.

And our Marketing Manager, Jarrett Way, will be speaking at 1:20 p.m. on Monday, June 28:

Hack the Mind: Using Psychology to Boost Online Engagement

The mind is a trickster. But thanks to advances in psychology, fundraisers can make the brain’s habits work for them. We’ll explore our minds’ most surprising tendencies, biases, and shortcuts. Then we’ll dive into how to employ the brain’s habits to boost our donor base and fundraising numbers.

About AFP

The Association of Fundraising Professionals empowers individuals and organizations to practice ethical fundraising through professional education, networking, research, and advocacy. Learn more.


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