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2022 CASE District IV Annual Conference

We’re excited to be speaking at the 2022 CASE District IV Annual Conference. Learn more about our sessions and register.

Our Content & Digital Marketing Manager, Jarrett Way, will have two speaking sessions at this year’s CASE District IV Annual Conference. Take a look at his speaking sessions below:

You’re a Publisher Now: How to Create a Culture of Content

Monday, March 14th from 9:45 AM to 10:30 AM CT

Here’s what we know for sure: The more valuable, beautiful, useful content your organization puts into the world, the more supporters you’ll attract and retain. It’s a simple formula—but it’s easier said than done.

In this lively, example-filled presentation, you’ll learn how to foster a culture of content within your organization—even if you’re strapped for time, money, and resources. Designed for any communications professional who believes in the power of free, helpful, audience-focused content to support your organizational goals, this session is a must.

Hack the Mind: Using Psychology to Boost your Fundraising

Monday, March 14th from 2:45 PM - 3:30 PM CT

The mind is a trickster. It leads us wherever it pleases—while we remain mostly unaware of its true motivations. But thanks to advances in psychology, fundraisers can better make the brain’s habits work for them.

In this entertaining, interactive, example-filled workshop, we’ll explore our minds’ most surprising tendencies, biases, and shortcuts. Then we’ll dive into how to employ the brain’s habits to boost our donor base and fundraising numbers.

You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.

About CASE: The Council for Advancement and Support of Education (CASE) is the global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society. Learn more.


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