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Content Governance 101: Managing Your Digital Content for Success

Associations often have a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once.

But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. No more orphan webpages. No more outdated facts. No more internal confusion about who owns what.

In this lively session—based on two decades of managing large organizations’ digital identities—we’ll explore how to formulate a content governance plan. Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight.

By the end of this presentation, you will be able to:

  • Describe the four key components of content management, both online and off
  • Form the right team of content governors
  • Develop a content governance strategy document
  • Strategically maintain your content over time

For associations: Mighty Citizen is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider, this program may be applied for 1 CAE credit toward your CAE application or renewal professional development requirements.

Presented by our Content Strategist, Andrew Buck.


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