Marketing maturity is the degree to which an organization is achieving its goals via the entire suite of marketing channels, strategies, and technologies at its disposal. At its essence, marketing maturity is the journey to your organization’s “best self.” Watch CMO Rachel Clemens and Content Strategist Andrew Buck discuss marketing maturity, why it matters, and how to measure it.

Take The Mighty GPS™, Mighty Citizen’s 10-minute self-assessment for measuring your organization’s marketing maturity.