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Texas Tech + Mighty Citizen

Raider Ready for the Long Haul

An Agency Partner That Gets Your University

Texas-based agency Mighty Citizen is honored to be named a preferred marketing and communications partner for Texas Tech. With over 25 years of experience serving universities, we understand the unique challenges of your programs and departments. Our strength is turning those differences into effective strategies and designs that deliver results while staying true to your institution’s brand.

Our blanket contract with Texas Tech means a more simplified contracting process for you! We’re excited to learn more about your goals and how we can collaborate to make a mighty impact.

Fill out the contact form or book a meeting with Whitney today to discuss an upcoming project.

Whitney Larimer

Senior Partnership Manager, Higher Education

512-960-8050

Book a meeting

Contact us for an upcoming project!

This will be the fastest project completed in TTUHSC history. We have been super impressed and happy with you guys.” - Texas Tech University Health Sciences Center

Our Expertise

Research & Analytics

  • Student audience research: interviews, focus groups, + personas
  • Usability testing
  • GA4 auditing + proper setup
  • Website expert reviews

Marketing & SEO

  • From Here It’s Possible marketing + campaign development
  • Athletics marketing
  • Fundraising marketing + campaign development
  • SEO audits + roadmaps

Branding & Strategy

  • Rebrands, brand refreshes, + reputation branding
  • Event creative + branding
  • Logo, collateral, + campaign design
  • Storytelling + copywriting
  • Animation + illustration
  • Video + broadcasting

Web Development

  • Content Management System (CMS) recommendations
  • Application design
  • Application development

View our work with other prestigious institutions:


“We find their clarity of process most impressive. The way they approach our project and the tools they use to move through the process are phenomenal. They’re very clear about where we are and what our next goal is, while also keeping everyone focused on the task at hand. Sometimes groups get too creative and spiral out, they’re very good about listening, and at the same time, honing in and extracting exactly what you need. It’s amazing to watch how skillful they are.”

- Harbert College of Business at Auburn University


Not Sure What You Need Right Now?

Start with our marketing maturity self-assessment, The Mighty GPS. It identifies how effective your marketing is today and highlights areas for improvement. We’ll review the results with your team and offer tailored recommendations.

The Mighty GPS

A Self-Assessment to Measure Your Marketing Maturity

Get Started

Access our Mighty Resources

Explore resources that showcase how we help institutions increase their impact and improve the world.

  • Insights: Articles, tools, trainings, and ideas to spark your next big move. Sign up and you’ll receive insights directly to your inbox.
  • Our work: Case studies highlighting the measurable impact of our partnerships in higher ed.

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