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How-To Guide

Website Evaluation Kit

Your website’s job — its only job, really — is to give your users what they need and want.

The good news? Your users’ needs and desires are pretty straightforward. They want to be able to:

  • Easily find and load your website on their device
  • Quickly find the information they need
  • Complete tasks
  • Feel well taken care of

With that in mind, successful websites share certain characteristics. In this simple How-To Guide, we’ll help you identify the six dynamics that define the overall effectiveness of your website — and how to evaluate how successful you are at each.

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