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How-To Guide

The Complete 2020 Guide to Google Ad Grants

Google Ad Grants offers up to $10,000/month of online advertising for eligible 501(c)3 nonprofit organizations, allowing them to create and display text advertisements that appear on Google search results pages.

When people search for organizations like yours—or words associated with your nonprofit’s work and mission—they’ll see your ads. Google Ad Grants is an amazing marketing resource for nonprofits that can help you drive traffic to your website, increase donations, and boost awareness.

This practical, step-by-step guide is updated for 2020 and written by Google-certified experts at Mighty Citizen. The guide will help you apply for Google Ad Grants, set up your advertising campaigns, and maintain your ads over time.

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