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How-To Guide

The Complete Guide to Google Ad Grants

Google Ad Grants offers up to $10,000/month of online advertising to eligible 501(c)3 nonprofit organizations — allowing them to create and display text advertisements that appear on Google search results pages.

When people search for organizations like yours — or words associated with your nonprofit’s work and mission — they’ll see your ads. Google Ad Grants can help you drive traffic to your website, increase donations, and boost awareness of your brand.

This practical, step-by-step guide — written by Google-certified experts at Mighty Citizen — will help you apply for Google Ad Grants, set up your advertising campaign, and maintain it over time.

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