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How-To Guide

The Complete 2020 Guide to Google Ad Grants

Google Ad Grants offers up to $10,000/month of online advertising for eligible 501(c)3 nonprofit organizations, allowing them to create and display text advertisements that appear on Google search results pages.

When people search for organizations like yours—or words associated with your nonprofit’s work and mission—they’ll see your ads. Google Ad Grants is an amazing marketing resource for nonprofits that can help you drive traffic to your website, increase donations, and boost awareness.

This practical, step-by-step guide is updated for 2020 and written by Google-certified experts at Mighty Citizen. In this guide you’ll learn:

  • What Google Ad Grants is and how your nonprofit can qualify
  • How to apply for Google for Nonprofits
  • What you need to set up your Google Ads account
  • How to develop and run your Google Ads campaigns

Get ready for a bunch of new visitors!

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