Pleasing Google, Boosting Applications: SEO Insights for Universities

If you’re like most universities, your website is costing you thousands of visitors every year. These lost opportunities are prospective students who might’ve found their way to enrollment…if your website wasn’t essentially hidden in search engine results.

But search engine optimization (SEO) is here to save the day! And lucky for you, most universities continue to make fundamental SEO mistakes that — with the help of this session — you can easily sidestep to seize the top spots on Google search results (and attract those students you would’ve otherwise missed altogether).

In this fascinating, practical session, Patrick Wicker (Google-certified SEO pro) will demonstrate precisely what your school should do to optimize itself for search engines like Google.

By the end of this session, you should be able to:

• Title your webpages to quickly boost visibility on Google
• Architect your digital content in a way that Google will reward
• Avoid common website pitfalls that are tanking universities’ search rankings
• Implement calls to action that attract students earlier in the decision-making process

Don’t be afraid of SEO. You don’t need any specialized technical knowledge to soar up the search rankings. You just need to know the changes to make to your website content and architecture.