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Membership Marketing Campaign Template for Associations

A Strategic Framework Designed To Help Your Association Thrive

Recruiting and retaining members is a top priority. To do this effectively, you need a member-focused marketing strategy. That’s especially true for limited-time marketing campaigns like new member acquisition offers, product launches, revamped member benefits, critical advocacy updates, and more.

The seasoned marketing professionals at Mighty Citizen have crafted a simple, comprehensive template for planning, executing, and evaluating your next membership marketing campaign. Use this free tool as the guide for everything your organization does to promote itself to members.

Simply download the Microsoft Word document, fill in the answers, and you’ll have a plan in place to execute with confidence and control.

By the time you complete the Membership Marketing Campaign Template, you’ll be able to:

  • State the specific, measurable goals of the campaign
  • Define and describe the key elements of the campaign
  • Detail the logistics your campaign will require
  • Build a calendar that contains key milestones
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