How to Plan and Execute a Fundraising Campaign

You raise money year-round in countless ways, but fundraising campaigns are special. They have a distinct beginning and end. They’re built on a single (big) concept. And they offer helpful insights into what messages, channels, and tactics work best with your donors.

This how-to guide will help you:

• Set goals for your fundraising campaign
• Craft the right message
• Establish a campaign calendar
• Measure your success