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How-To Guide

How to Plan and Execute a Fundraising Campaign

You raise money year round in countless ways, but fundraising campaigns are special. They have a distinct beginning and end. They’re built on a single (big) concept. And they offer helpful insights into what messages, channels, and tactics work best with your donors.

This how-to guide will help you:

  • Set goals for your fundraising campaign
  • Craft the right message
  • Establish a campaign calendar
  • Measure your success
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