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How-To Guide

How to Do Free Keyword Research Using Google’s AdWords Keyword Planner

Keyword research is the process of figuring out what people actually type into Google and Bing search engines—and how you can put your website in their line of sight.

If you want to market yourself online, keyword research is the first, most important thing you should do. Without it, your marketing efforts are random shots in the dark—and you’re missing valuable opportunities.

The good news? Keyword research can be done completely free. Using this simple, step-by-step guide, you can perform keyword research using Google’s AdWords Planner.

By the time you finish this how-to guide, you should be able to:

  • Set up your free Google AdWords Planner account
  • Compile a list of relevant keywords for your organization
  • View search volume for each keyword phrase—i.e., how many people are searching for terms relevant to you each month
  • Select the precise keywords you should pursue
  • Identify the content you’ll need to create to attract valuable searchers to your website
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