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How-To Guide

End-of-Year Fundraising Guide

On average, nonprofits generate 6% of their annual revenue in the final two days of the year alone (source). Every nonprofit marketer and fundraiser knows the importance of End-of-Year (EOY) fundraising, which means the competition for donor dollars is insanely fierce.

Whether your organization already runs a robust EOY program, you’re starting from scratch, or looking to try something new, this guide will equip you to:

  • Develop a resonant EOY campaign concept that stands out from the others and drives increased donations
  • Set (the right) measurable goals for your campaign
  • Create a plan for executing your campaign and stick to it
  • Continuously track results in a way that will be easy to reference and replicate next year

We wish you the best of luck with maximizing the most generous time of the year!

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