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Feb 09, 2022 BY Rachel Clemens Marketing

Resources for Improving Your Marketing Maturity

Marketing has changed drastically, even over the last decade. The industry and its best practices are always evolving, and the best way to keep up is to always have a pulse on the effectiveness of your efforts. In other words, you should be interested in your level of marketing maturity.

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Curious how to measure your marketing maturity? We’ve compiled all of our relevant resources to help you get started. Below, you’ll find more information about the concept of marketing maturity, how you can apply it to your organization, and a look at The Mighty GPS™—our new 10-minute self-assessment for measuring your marketing maturity. Your journey from point A to point B starts here:

What is Marketing Maturity?

Marketing and communications are never-ending processes that require fine-tuning, adaptation, and constant testing. But how do you know that you’re utilizing all of the tools at your disposal? How do you know that your organization is on the path to its “best self?” You need to understand your marketing maturity—or better explained—how effectively your marketing and communications support your organization’s goals. Get started here:

The Mighty GPS™

The Mighty GPS is a self-assessment that provides a holistic view of an organization’s current marketing maturity—or the degree to which an organization effectively uses research, branding, marketing, UX design & content, technology, and team dynamics to achieve business goals. In 10 minutes, you’ll receive a marketing maturity score along with info on what’s currently working in your marketing mix and the next steps for improvement. Take the assessment now!

The Mighty GPS

A Self-Assessment to Measure Your Marketing Maturity

Getting Started

Best of the Best for Marketing

If you’re looking to improve your marketing maturity in a specific category, we’ve got you covered. Here are our best resources for each key category measured by The Mighty GPS - Research & Analytics, Branding & Strategy, Marketing & SEO, UX Design & Content, Technology, and Team dynamics:

White Paper: Mapping Your Organization’s Marketing Maturity

This white paper provides an in-depth look at marketing maturity. If you’re looking for an authoritative document about how marketing maturity can transform your organization, this is the one. Inside, you’ll read about what defines marketing maturity, the stages and categories of marketing maturity, and how to get the most benefit from your Mighty GPS report. Download the whitepaper here:

The Stages of Marketing Maturity

Marketing is context-dependent. No two organizations are alike (and neither are their marketing efforts), even if they appear to be employing similar tactics or targeting similar audiences. Given this nuance, we could probably create a few dozen levels of marketing maturity. But we’ve gone with four because, like marketing itself, simplicity is best. Learn the four stages of marketing maturity here:

Marketing Benchmarks for Mission-Driven Organizations

There are now marketing benchmarks just for organizations like yours! Our Marketing Benchmarks for Mission-Driven Organizations represent hundreds of mission-driven organizations that have self-reported on their marketing effectiveness across six key categories of marketing operations. With data collected from The Mighty GPS, we’ve assembled these benchmarks full of compelling insights tailored so you finally have a valid resource to see how you stack up against your peers and use as a benchmark as you track your progress:

About Mighty Citizen

The Mighty GPS is designed and managed by Mighty Citizen, a branding, marketing, and digital agency for mission-driven organizations. We develop research, strategy, messaging, websites, campaigns, and digital marketing to increase impact and improve the world. Are you curious about your organization’s marketing maturity? Give us a shout! We’d love to hear more and aid your organization on your marketing and communications journey.

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