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Feb 09, 2022 BY Brianna Martin Marketing

Resources for Improving Your Marketing Maturity

Marketing has changed drastically, even over the last decade. The industry and its best practices are always evolving, and the best way to keep up is to always have a pulse on the effectiveness of your efforts. In other words, you should be interested in your level of marketing maturity.

Mighty Insights

Insights, delivered.

Curious how to measure your marketing maturity? We’ve compiled all of our relevant resources to help you get started. Below, you’ll find more information about the concept of marketing maturity, how you can apply it to your organization, and a look at The Mighty GPS™—our new 10-minute self-assessment for measuring your marketing maturity. Your journey from point A to point B starts here:

What is Marketing Maturity?

Marketing and communications are never-ending processes that require fine-tuning, adaptation, and constant testing. But how do you know that you’re utilizing all of the tools at your disposal? How do you know that your organization is on the path to its “best self?” You need to understand your marketing maturity—or better explained—how effectively your marketing and communications support your organization’s goals. Get started here:

The Mighty GPS™

The Mighty GPS is a self-assessment that provides a holistic view of an organization’s current marketing maturity—or the degree to which an organization effectively uses research, branding, marketing, UX design & content, technology, and team dynamics to achieve business goals. In 10 minutes, you’ll receive a marketing maturity score along with info on what’s currently working in your marketing mix and the next steps for improvement. Take the assessment now!

The Mighty GPS

A Self-Assessment to Measure Your Marketing Maturity

Getting Started

Best of the Best for Marketing

If you’re looking to improve your marketing maturity in a specific category, we’ve got you covered. Here are our best resources for each key category measured by The Mighty GPS - Research & Analytics, Branding & Strategy, Marketing & SEO, UX Design & Content, Technology, and Team dynamics:

White Paper: Mapping Your Organization’s Marketing Maturity

This white paper provides an in-depth look at marketing maturity. If you’re looking for an authoritative document about how marketing maturity can transform your organization, this is the one. Inside, you’ll read about what defines marketing maturity, the stages and categories of marketing maturity, and how to get the most benefit from your Mighty GPS report. Download the whitepaper here:

The Stages of Marketing Maturity

Marketing is context-dependent. No two organizations are alike (and neither are their marketing efforts), even if they appear to be employing similar tactics or targeting similar audiences. Given this nuance, we could probably create a few dozen levels of marketing maturity. But we’ve gone with four because, like marketing itself, simplicity is best. Learn the four stages of marketing maturity here:

Mighty Citizen’s Marketing Benchmarks

2024 Marketing Benchmarks


There are now marketing benchmarks just for organizations like yours! Based on responses to The Mighty GPS™, we’ve created marketing benchmarks your organization can use to improve its marketing. Three reports are available for 2024: Marketing Benchmarks for Mission-Driven Organizations, Marketing Benchmarks for Associations, and Marketing Benchmarks for Nonprofits.

Our reports analyze how well your organization’s marketing is performing and let you compare your performance to your peers. Each report takes a deep dive into:

  • The results of 2023 responses to The Mighty GPS™, our self-assessment for measuring your organization’s marketing maturity.
  • Year-over-year benchmarks to see where all mission-driven organizations, associations, or nonprofits are improving or declining across the six key areas of marketing.
  • Which trends the most mature marketing teams are leveraging to be more effective, and how you can, too.
  • Actionable recommendations and best practices to increase your marketing effectiveness.

Download any of the reports here:

About Mighty Citizen

The Mighty GPS is designed and managed by Mighty Citizen. For 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation. We help nonprofits, government agencies, associations, and universities increase their impact and improve the world ‌by creating deeper connections with their audiences. Are you curious about your organization’s marketing maturity? Give us a shout! We’d love to hear more and help you improve your marketing.

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