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May 02, 2019 BY A Mighty Citizen Mighty News

Press Release: Nicole Araujo Joins Mighty Citizen in Washington, D.C.


Austin digital agency Mighty Citizen names Nicole Araujo, CAE to lead client growth in greater Washington, D.C. area

Texas-based firm targets growth opportunities in national association market

AUSTIN, TEXAS – May 2, 2019 – Branding and digital marketing agency Mighty Citizen today announced its big leap to grow its business with national associations and other nonprofit organizations by hiring industry veteran Nicole Araujo, CAE, as its first client engagement director. Araujo joins Mighty Citizen with a mission to grow the agency’s roster of association clients that currently includes the American Association of Nurse Practitioners, Texas Society of Association Executives, Texas Restaurant Association, and many more. She reports to Mighty Citizen Founder and CEO Nick Weynand.

“Nicole Araujo knows what strategic and operational challenges associations face, and how to introduce Mighty Citizen as a valuable partner to solve them,” says Weynand. “As we continue to grow our clientele in mission-driven markets including associations, higher education, nonprofits, and state and local governments, Nicole brings a depth of experience and understanding that is unmatched. We are fortunate to have her as the face of Mighty Citizen on the East Coast.”

Araujo joins Mighty Citizen with more than 20 years of experience with industry leaders including Naylor Association Solutions and BrightKey, Inc. She became a Certified Association Executive in January 2019.

“Associations make up this incredibly powerful—and often invisible—support system that underlies virtually every industry and human need,” says Araujo. “When I was introduced to Mighty Citizen—to their team, portfolio, and project management processes, I knew I wanted to be a part of it. They possess the expertise and true passion to successfully guide associations and other mission-driven organizations in telling their stories, gaining support, and ultimately helping more people.”

Brand strategy, user research, user experience, web development, design, content strategy and digital marketing are major components of Mighty Citizen’s client services. Its team represents three decades of experience with clients including The University of Texas, Texas Health and Human Services, Cisco College, and many more.

About Mighty Citizen

From its headquarters in Austin, Texas, Mighty Citizen is the branding and digital transformation agency for mission-driven organizations across the United States. Using a proven process for branding, marketing, and digital communications, this award-winning agency helps associations, nonprofits, governments, and universities better connect with their audiences, increase revenue, and improve society. Driven by data and a belief in human-centered design, Mighty Citizen has produced measurable results for their diverse portfolio of clients since 1999 and was an Inc 5000 company in 2015, 2016 and 2017. For client case studies and more, visit

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