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Marketing to Digital Natives: An Agency Perspective

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If you recently attended the Institute for Higher Ed Marketing Program (IHEM) at The University of Texas, you can now access the slides:

View the Slides

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Get the Request for Proposals Template here

Learning Objectives

  • Understand what GenZ cares about and how you can best engage them
  • Understand how young audiences read and interact in digital environments
  • Make quick digital fixes that result in immediate improvements
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