Before you continue, please read these instructions carefully.
Thank you for your interest in The Mighty GPS, a self-assessment to measure your marketing maturity. When you complete this assessment, you’ll have a clear accounting of your organization’s communication efforts—its strengths and opportunities for improvement.
Important note: If you don’t finish the survey, you can’t return and pick up where you left off. You’ll have to start over.
How to Get the Most Accurate Results
- Give yourself 10 minutes to complete the assessment. The Mighty GPS encompasses about 40 questions spread across six categories.
- All questions are required. Please choose the answer that best aligns with your understanding of your organization’s current marketing and communication efforts. Answer related to where you stand TODAY, not your future plans.
- You don’t have to know the answer to every question to get a final score and report. If you don’t know the answer to a question or if it doesn’t apply, select “I Don’t Know or N/A.”
- If you’re in a division within a large organization (ex. Enrollment marketing for the business school at a university), answer the questions with your division in mind (the business school), not the organization as a whole.
- If you need more context to understand a question, hover over the dotted line if there is one. If you need even more help, jump to our blog and search for the term.
What Happens When You’re Done?
The moment you complete the assessment, you’ll receive an overall marketing maturity score from 0-100. You’ll also receive an email with a link to a custom report created just for you. This report provides individual scores and next steps for each category to improve your marketing effectiveness.
