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Fundamentals of a Higher Ed Content Governance Plan

In collaboration with Gather Content, our Content Strategist, Andrew Buck, is sharing a webinar on how to create your own content governance plan.

Higher education marketing is the most difficult marketing in the world. You have a multi-year “buying cycle”; you’re selling to multiple audiences with competing priorities; you have to sell both offline and online; the organization is highly decentralized; the stakes are all or nothing; and the final decision is made under extreme stress.

But don’t fret!

Implementing a university-wide content governance plan will help keep all of your higher ed marketing challenges manageable.

In this practical, example-filled session, we’ll explore what goes into developing a savvy content governance plan—and how to stick to it over time. Because once you can effectively manage every piece of content—from the big concepts to the tiniest details—you can better recruit, retain, and graduate your ideal students.

The format will be a 45-minute presentation followed by a 15-minute Q&A.

Who is the webinar for?

This webinar is ideal for anyone in higher-ed marketing, communications, website management, and design—from the central office to individual departments and programs.

What will I learn?

By the end of this webinar, you should be able to:

  • Explain the elements of a university content governance plan
  • Form a content governance council with a clear mandate
  • Develop content policies and procedures that make sense for your school
  • Implement strategies for keeping your content governance plan updated and useful for the long term
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