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The Fundamentals of a Higher Education Content Governance Plan

In collaboration with Gather Content, our Content Strategist, Andrew Buck, is sharing a webinar on how to create your own content governance plan.

Higher education marketing is the most difficult marketing in the world. You have a multi-year “buying cycle”; you’re selling to multiple audiences with competing priorities; you have to sell both offline and online; the organization is highly decentralized; the stakes are all or nothing; and the final decision is made under extreme stress.

But don’t fret!

Implementing a university-wide content governance plan will help keep all of your higher ed marketing challenges manageable.

In this practical, example-filled session, we’ll explore what goes into developing a savvy content governance plan — and how to stick to it over time. Because once you can effectively manage every piece of content — from the big concepts to the tiniest details — you can better recruit, retain, and graduate your ideal students.

The format will be a 45 minute presentation followed by a 15 minute Q&A.

Who is the webinar for?

This webinar is ideal for anyone in higher-ed marketing, communications, website management, and design — from the central office to individual departments and programs.

What will I learn?

By the end of this webinar, you should be able to:

  • Explain the elements of a university content governance plan
  • Form a content governance council with a clear mandate
  • Develop content policies and procedures that make sense for your school
  • Implement strategies for keeping your content governance plan updated and useful for the long term

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