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Storytelling for Impact: Helping Donors Understand the Value of their Dollar
Webinar in partnership with Qgiv
If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission.
Donors want to feel the impact of their gift. They want to see the concrete outcomes of their dollars. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, happier place.
Storytelling compels your donors to stay engaged—and to donate again. But how do you tell a story that cuts through the noise? How do you transform data into real, specific, human stories?
In this lively, example-filled session, we’ll examine how best to find, tell, and share your organization’s stories. Showcase your impact in both humble and grand ways, with a special focus on online communication.
By the end of this session, you will be able to:
- Describe why stories are so much more effective than other forms of marketing
- Identify stories within your organization
- Write stories that are actually consumed
This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.
