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SmartTech 2020

We’re headed to the Chicago area to present at SmartTech 2020! Mike Steckel, our User Experience Director, will be speaking on:

Anatomy of an Association Website: How to Compel Online Engagement

Your website is holding you back. Current and potential members are interested in what you have to offer, but there’s a good chance your site is giving them reasons to reconsider or may not be accessible to them at all. Where does your website fall short? Why is it turning off potential members? It could be that you just haven’t given them enough reasons to care. In this session we’ll explore what makes for a successful association website, from content to user flow to thank you pages.

Learning Objectives:

  • Establish website goals and strategize solutions to meet those goals
  • Discuss how to make your website and content accessible to members and prospects with disabilities
  • Discuss tactical tips for quick website fixes that result in immediate improvements


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