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Conference

NAYDO Conference 2020

Our team is heading to Washington, DC to speak at the 2020 YMCA NAYDO Conference. Our Marketing Strategist, Caroline Fothergill, will be speaking on:

How to Write Effective Web Copy

The Internet is bloated. Your users have limited attention spans. And websites everywhere are written with cliché, ambiguity, and scattershot messages.

But words matter! The wrong words—or worse, the forgettable words—can cost your organization countless opportunities. The right words can spark emotion, spur action, and start a lifelong relationship. Which are you going to pick?

This lively, funny, interactive session will send you scurrying back to your keyboard—ready to obsess over every. single. word.

The Donors of Tomorrow: Effective Ways to Engage Young Audiences

Young people are our future (donors), but many of us are simply overlooking them. While most resources are allocated to big-dollar donors, you should also have a plan to engage Millennials and Gen Z in your mission to ensure the long-term sustainability of your fundraising.

We’ll discuss the perils of ignoring younger audiences when it comes to donor cultivation as well as ways to turn these generations into your future donors. We’ll also walk through inspiring real-world examples of how organizations are using dynamic campaigns to reach young audiences and to generate mission-fueling revenue, and how you can incorporate these tactics into your organization.



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