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National Association of Government Communicators (NAGC) 2021 Virtual Communications School

Our Content Strategist, Andrew Buck, will be speaking on:

How to Write Effective Web Copy

The Internet is bloated. Your users have limited attention spans. And websites everywhere are written with cliché, ambiguity, and scattershot messages.

But words matter! The wrong words—or worse, the forgettable words—will cost you money, opportunities, fans, and engagement. The right words, on the other hand, can spark emotion, spur action, and start a lifelong relationship. Let us show you how.

This lively, funny, interactive session will send you scurrying back to your keyboard—ready to obsess over every. single. word.

By the end of this session, you’ll be able to:

  • Identify the key difference between online and offline reading.

  • Take four quick steps to make your writing more readable.

  • Imbue your writing with passion and clarity so that you stick in the minds of your reader.

About NAGC and Communications School
NAGC is dedicated to advocating, promoting, and recognizing excellence in government communication. The 2021 Virtual Communications School is the only event of its kind that provides invaluable networking opportunities and practical educational sessions to help government communicators increase their skills. Register now.


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