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Hack the Mind: Using Psychology To Boost Your Online Marketing

Our Content Strategist, Andrew Buck, will be joining the National Association of Bar Executives (NABE) Communications Workshop as a keynote speaker—sharing how your organization can utilize the mind’s tendencies to optimize your online marketing.

The mind is a trickster. It leads us wherever it pleases—while we remain mostly unaware of its true motivations. But as professional communicators, we can recognize our brains’ habits—and make them work for us.

In this entertaining, story-filled keynote, we’ll explore our minds’ most surprising tendencies. And then we’ll explore how they intersect with your website, marketing materials, and overall brand strategy.

You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.

By the end of this session, you should be able to:

  • Identify the irrational ways humans actually think, judge, and choose

  • Learn to market to—and around—these “habits of the mind”

  • Nudge your users to engage more deeply with your organization in clever ways online

Join us for a lively look into the most complex computer in the world: the mind.


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