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Last-Minute Touches: Preparing Your Website for Year-End Fundraising

In partnership with Network for Good.

Your website is holding you back.

A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider.

It could be cognitive load, a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, making it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.

In this session, we’ll explore how to get your nonprofit website in tip-top shape for end-of-year fundraising. We’ll discuss content, user flow, donation thank you pages and everything in between.

In this practical session full of takeaways, we’ll explore:

  • How to write clear hero messages that encourage donors to engage with you
  • How you may be creating confusion through your messaging, user experience and/or donation form (and how to fix it)
  • Tactical tips for quick website fixes that result in immediate improvements

Presented by our CMO, Rachel Clemens.


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