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HighEdWeb 2024 North Carolina Regional Conference

North Carolina, here we come! We can’t wait for the HighEdWeb 2024 NC Regional Conference.

Join Mighty Citizen’s Senior Marketing Strategist, Alicia Ritchey, and Senior Partnerships Manager, Higher Education, Whitney Larimer, in Chapel Hill on Tuesday, June 18, to discuss your institution’s marketing and web presence.

See how your school can stand out. Learn how your online presence can enhance your university’s enrollment and retention in Alicia’s presentation, Scaling the Enrollment Cliff: Strategic Marketing for Higher Ed.

You can also stop by our booth to chat with Whitney and Alicia about your digital impact and how to make it even mightier!

Scaling the Enrollment Cliff: Strategic Marketing for Higher Ed

Tuesday, June 18, 1:15 PM - 2:00 PM ET

The enrollment cliff is here. Let’s face it. Even before we got here, enrollment marketing has had its challenges, but the effects felt from the 2020 pandemic have expedited the dreaded “enrollment cliff” of 2025 (a.k.a. the decline in college-age students due to the Great Recession).

Higher ed needs to adapt to the changing demands to come out ahead. Demographics are changing. Universities need to learn how to leverage their digital marketing and web efforts to differentiate themselves from the competition.

In this tactical session, we’ll explore how your web and digital presence can support strategic enrollment marketing practices aimed at boosting your institution’s competitiveness, fostering innovation, and achieving success in student acquisition and retention.

At the end of the session, participants will:

  • Understand how your digital presence plays an important role in enrollment and retention

  • Learn how to differentiate yourself from competitors

  • Learn how to create measurable outcomes that support sustained enrollment

About the Conference

Colleges and universities face unique challenges when it comes to digital. And the impact is sprawling. By bringing together all members of the team – from managers, designers, and writers to programmers, marketers, and social experts – we can explore strategies and solutions to help conquer the digital space!

About HighEdWeb Association

HighEdWeb teaches digital professionals working in the higher education sector. They advance higher education by providing opportunities and educational materials to help hone the techniques and information used by industry professionals. Utilizing a foundation of trust, collaboration, and openness allows HigherEdWeb to support and enrich the higher ed digital community.


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