HighEdWeb 2024 Annual Conference
We’re headed to Albuquerque! Mighty Citizen is proud to attend HighEdWeb Annual Confrence as a gold sponsor. Join Whitney Larimer, Senior Partnerships Manager for Higher Education, and Kenny Phipps, Sales and Proposal Specialist, in exploring the digital issues unique to colleges and universities. Stop by Booth 308 to say hi and make sure to attend Whitney’s presentation, Unlocking Enrollment Success: Moving Beyond Vanity Metrics on Monday, September 23, 2024, 8:30 AM - 9:15 AM MDT in room 240!
Unlocking Enrollment Success: Moving Beyond Vanity Metrics
Monday, September 23, 2024, 8:30 AM - 9:15 AM MDT
Picture this. You bring impressive metrics to your provost—high impressions, lots of web traffic, and exceptional engagement on social. But (heartbreakingly) they don’t care. The conversions aren’t there. Enrollment is declining, and these vanity metrics prove nothing to the leaders who want to see that shift.
We’ve all been there. Higher ed marketers find themselves fixated on vanity metrics that hold little sway with the leaders who truly matter—provosts, admissions teams, and, ultimately, prospective students.
In this tactical, example-filled session, we’ll dive into the fallacy of vanity metrics and how you can shift towards prioritizing quality leads over mere quantity. Drawing on real-world examples, we’ll explore the student journey and how you can identify touchpoints along the way that lead to better, more quality leads and, eventually, higher enrollments.
We’ll dissect successful lead gen examples, emphasizing this critical need for conversion optimization for enrollment success.
By the end of this session, you’ll:
Understand the KPIs your stakeholders actually want to see
Know when (and when not) to track vanity metrics
Get insight to map your own student success journey
Find Our Booth!
Mighty Citizen will be set up at Booth 308! Connect with Whitney Larimer and Kenny Phipps to chat about how Mighty Citizen can help your universities marketing and branding efforts. We’ll have great ideas, resources, and free Mighty Citizen swag to share. See you there!
About HighEdWeb Annual Conference
HighEdWeb 2024 Annual Confrence is offered in person in Albuquerque, New Mexico, and Online. Diverse track sessions and inspiring keynotes will offer opportunities for learning and discussion. Connect with the community September 22-25, 2024.
About HighEdWeb Association
HighEdWeb teaches digital professionals working in the higher education sector. They advance higher education by providing opportunities and educational materials to help hone the techniques and information used by industry professionals. Utilizing a foundation of trust, collaboration, and openness allows HigherEdWeb to support and enrich the higher ed digital community.
