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Hack the Mind: Using Psychology to Boost Your Online Marketing

Your brain is a trickster.

It leads you wherever it pleases—while you remain completely unaware of its true motivations.

But as professional communicators, we can recognize our brains’ habits—and make them work for us.

In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies. And then we’ll explore how they intersect with your website, marketing materials, and overall brand strategy.

You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization.

By the end of this session, you should be able to:

  • Identify the irrational ways humans actually think, judge, and choose
  • Learn to market to—and around—these “habits of the mind”
  • Nudge your users to engage more deeply with your organization in clever ways online

For associations: Mighty Citizen is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider, this program may be applied for 1 CAE credit toward your CAE application or renewal professional development requirements.

Presented by our Content Strategist, Andrew Buck.



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