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Hack the Mind: Using Psychology to Boost Online Engagement

In partnership with Fundraise Up

The mind is a trickster. It leads us wherever it pleases—while we remain mostly unaware of its true motivations. But thanks to advances in psychology, fundraisers can better make the brain’s habits work for them.

In this entertaining, interactive, example-filled workshop, we’ll explore our minds’ most surprising tendencies, biases, and shortcuts. Then we’ll dive into how to employ the brain’s habits to boost our donor base and fundraising numbers.

You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.

By the end of this session, you should be able to:

  • Identify the irrational ways humans actually think, judge, and choose
  • Learn to market to—and around—these “habits of the mind”
  • Nudge your users to engage more deeply with your organization in clever ways

Join us for a lively look into the most complex computer in the world: the mind.

Presented by our Marketing Manager, Jarrett Way.



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