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Association Forum Forward 2022

We’re so excited to be speaking at Association Forum Forward: Inspiring Excellence 2022.

Our Marketing Strategist, Cassandra Hansen, will be speaking at 9:50 a.m. CDT on Tuesday, June 21:

It’s Time To Reimagine Your Marketing: 9 Digital Strategies to Get You There

The last couple of years have forced organizations to shift their overall marketing strategies, and associations are no exception! The digital landscape has forever changed and a surge of technological advancements is on the horizon. This session will help you reimagine your marketing by assessing your current martech stack and strategies, and seeing where there may be opportunities to evolve. We’ll review the nine most anticipated digital marketing strategies in 2022 and how to harness the power of the latest digital tools to positively impact your association’s engagement and acquisition efforts.

And our Marketing Strategist, Joi Bass, will be speaking at 2:45 p.m. CDT on Tuesday, June 21:

Measuring Your Marketing Effectiveness: How Mature Is Your Marketing?

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. In this presentation, we’ll break down how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next.

About Association Forum

The Association Forum is the “Association of Associations.” They aim to provide their members with resources, education, and networking opportunities that enhance and elevate the association management profession, both on a personal and organizational level. As a future-focused organization, Association Forum has its finger on the pulse of the industry to help guide members and assist them in solving the problems faced both today and tomorrow. Learn more here.


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