Digital Collegium 2025 Pennsylvania Regional Conference
Join Mighty Citizen in Easton, Pennsylvania for the Digital Collegium 2025 Pennsylvania Regional Conference! Our very own Whitney Larimer will deliver, How to Measure and Improve Your Marketing Effectiveness.
Join Whitney’s session on June 25 and stay to hear other industry experts discuss all things marketing, communications, and digital work for colleges and universities. We can’t wait to see you there!
How to Measure & Improve Your Marketing Effectiveness
Wed, June 25, 9:30 AM - 10:15 AM ET
Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.
In this presentation, we’ll break down how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next. By the end of the presentation, attendees will be able to:
- Define what marketing maturity is and how it relates to marketing effectiveness across six categories
- Understand the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum
- Take the next steps to achieve greater marketing effectiveness
About the Conference
Colleges and universities face unique challenges when it comes to digital. And the impact is sprawling. By bringing together all members of the team – from managers, designers, and writers to programmers, marketers, and social experts – we can explore strategies and solutions to help conquer the digital space!
About Digital Collegium
Digital Collegium is a community dedicated to advancing digital innovation in higher education. Digital isn’t just a buzzword — it’s the foundation of everything they do. Whether you’re joining from your office or in person, they’re connecting professionals like you who are driving change and shaping the future of education.
