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CASE District IV Annual Conference

Mighty Citizen is thrilled to be heading to San Antonio, Texas, for the 2023 CASE District IV Annual Conference. Our Associate Creative Director, Andrew Buck, will speak at this year’s conference.

Pleasing Google, Boosting Applications: SEO Insights for Universities

Don’t be afraid of SEO. You don’t need any specialized technical knowledge to soar up the search rankings. You just need to know the changes to make to your website content and architecture.

This fascinating, practical session will demonstrate precisely what your school should do to optimize itself for search engines like Google.

By the end of this session, you should be able to:

  • Title your webpages to boost visibility on Google quickly

  • Architect your digital content in a way that Google will reward

  • Avoid common website pitfalls that are tanking universities’ search rankings

  • Implement calls to action that attract students earlier in the decision-making process

The conference offers a variety of speaker sessions and workshops across topics in advancement services, alumni relations, development, communications and marketing, and professional development within non-profit education organizations.

About CASE

The Council for Advancement and Support of Education (CASE) is the global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society. Learn more.


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