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CASE District III 2020 Conference

Some of our team is heading to Orlando, FL to speak at the 2020 CASE District III Conference. Our Chief Marketing Officer, Rachel Clemens, will be speaking on:

How to Create Donor Surveys That Improve Your Fundraising

If you don’t regularly survey your target audiences, your fundraising efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data.

But done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated engine of revenue.

In this session, we’ll examine all of the components of a great donor survey project—including how to build it, deploy it, and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys.

And our Content Strategist, Andrew Buck, will be speaking on:

Pleasing Google, Boosting Applications: SEO Insights for Universities

If you’re like most universities, your website is costing you thousands of visitors every year. These lost opportunities are prospective students who might’ve found their way to enrollment…if your website wasn’t essentially hidden in search engine results.

But search engine optimization (SEO) is here to save the day! And lucky for you, most universities continue to make fundamental SEO mistakes that — with the help of this session — you can easily sidestep to seize the top spots on Google search results (and attract those students you would’ve otherwise missed altogether).

In this fascinating, practical session, Andrew Buck (Google-certified SEO pro) will demonstrate precisely what your school should do to optimize itself for search engines like Google.

Higher-Ed Content Governance 101: How to Manage Your Digital Identity

Institutions of higher education often have a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once.

But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your university puts online—website, email, social media, etc.—is part of a larger, clearly managed system. No more orphan webpages. No more outdated facts. No more internal confusion about who owns what.

In this lively session—based on two decades of managing large organizations’ digital identities—we’ll explore how to formulate a content governance plan. Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight.


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