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CalSAE Membership & Marketing Summit
We’re excited to be presenting at this year’s CalSAE Membership & Marketing Summit.
Please plan to attend our session with Content & Digital Marketing Manager, Jarrett Way:
It’s Time to Reimagine Your Marketing: 9 Digital Strategies to Get You There
Friday, June 17, 10:30 AM - 11:30 AM PT
It goes without saying that the last couple of years have forced organizations to shift their overall marketing strategies, and associations are no exception!
The digital landscape has forever changed and a surge of technological advancements are on the horizon. To adapt to this evolution, your approach to engaging new and prospective members through SEO, SEM, and other digital marketing tactics has to change as well. This session will help you reimagine your marketing by assessing your current martech stack and strategies, and seeing where there may be opportunities to evolve. We’ll review the nine most anticipated digital marketing strategies in 2022 and how to harness the power of the latest digital tools to positively impact your association’s engagement and acquisition efforts.
At the end of the session, participants will be able to:
- Audit your current digital tactics and assess where new opportunities exist.
- Adapt your digital marketing strategy to the evolved post-pandemic landscape.
- Take advantage of technological advances to propel your content and strategies.
About CalSAE
CalSAE is a nonprofit organization representing and fostering the educational and professional needs of the association community in California with a core purpose of enhancing contributions of Associations to society.
