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Presentation

BBCon 2019

Some of our team is headed to Nashville, TN to speak at BBCon 2019. Our Chief Marketing Officer, Rachel Clemens, will be speaking on:

The Donors of Tomorrow: Effective Ways to Engage Young Audiences

Young people are our future (donors), but many of us are simply overlooking them. While most resources are allocated to big-dollar donors, you should also have a plan to engage Millennials and Gen Z in your mission to ensure the long-term sustainability of your fundraising.

We’ll discuss the perils of ignoring younger audiences when it comes to donor cultivation as well as ways to turn these generations into your future donors. We’ll also walk through inspiring real-world examples of how organizations are using dynamic campaigns to reach young audiences and to generate mission-fueling revenue, and how you can incorporate these tactics into your organization.

Our content strategist, Andrew Buck, will be sharing his thoughts on:

Storytelling for Impact: Helping Donors Understand the Value of their Dollar

If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission.

Donors want to feel the impact of their gift. They want to see the concrete outcomes of their dollars. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, happier place.

Storytelling compels your donors to stay engaged—and to donate again. But how do you tell a story that cuts through the noise? How do you transform data into real, specific, human stories?

In this lively, example-filled session, we’ll examine how best to find, tell, and share your organization’s stories. Showcase your impact in both humble and grand ways, with a special focus on online communication.

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