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ASAE Marketing, Membership, & Communications Conference 2022

We’re excited to be presenting and exhibiting at this year’s ASAE MMCC.

Please plan to visit us at Booth #219 and attend our session with Content & Digital Marketing Manager, Jarrett Way:

Measuring Marketing Effectiveness: How Mature is Your Marketing?

Wed, May 18 from 3:45 PM to 4:30 PM ET

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.

In this presentation, we’ll break down how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next.

By the end of this session, attendees will be able to:

  • Define what marketing maturity is and how it relates to marketing effectiveness

  • Understand the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum

  • Take the next steps to achieve greater marketing effectiveness

Visit us at Booth #219—and be on the lookout throughout the conference for our mobile station to take The Mighty GPS!

Exhibitor Hours: Tues, May 17 and Wed, May 18 from 12:00 PM to 1:30 PM ET

We hope you get a chance to swing by and say hello! We’ll be premiering our newest resource, The Mighty GPS, a self-assessment that provides a holistic view of an organization’s current marketing maturity—or the degree to which an organization is effectively using marketing to achieve business goals. You’ll have the opportunity to take one category of The Mighty GPS on-site to see what stage of marketing maturity you fall in and have $5 donated to the John H. Graham Diversity, Equity, and Inclusion Fund just for participating!

We’d also love to geek out with you about some of our favorite subjects (research, content, UX, marketing, websites, etc) and grab some swag and other materials. See you soon!

About ASAE

ASAE is the essential organization for association management, representing more than 48,000 association executives and industry partners representing 7,400 organizations. Members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. Learn more.


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