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ASAE Marketing Membership & Communications Conference

We are headed to Washington DC where our User Experience Director, Mike Steckel, will be giving insights on:

Website Hacks for Better Engagement

Current and potential members are interested in what you have to offer, but there’s a good chance your site is giving them reasons to reconsider. Why is your website confusing your current members? Why is it turning off potential members? It could be cognitive load, a term for overabundance of information. Or, maybe your membership form isn’t optimized, making it difficult to move through the membership process. Or, it could be that you just haven’t given them enough reasons to care. Examine what makes for a successful association website, from content to user flow to thank you pages.


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