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ASAE Annual Meeting & Exposition 2023

We’re thrilled to be presenting and exhibiting at this year’s ASAE Annual Meeting & Exposition in Atlanta, GA!

We would love for you to visit us at Booth #739 and attend our mighty speaking session with our Senior Director of UX and Research:

Beating the Lapse: How to Win Back Your Membership

Mike Steckel, Senior Director of UX and Research, speaking on Sun, Aug 6, 11:15 AM - 11:45 AM EDT

It’s time for your association to take back the reins and win back your membership, and that starts with value. Do you have an idea of the value your association provides for its members?

Often, organizations invest time and other resources into what they perceive their membership wants—with no input from the members themselves. When your association is aligned with its membership on the value proposition, you’ll be firing on all cylinders.

Learn how one association used audience research to gain quick wins that transformed their membership and reimagined member engagement.

At the end of this presentation, attendees will be able to:

  • Think differently about the value they provide to their members and how their own bias may be working against them

  • Understand the benefits of conducting stakeholder interviews, surveys, and other methods of audience research

  • Hear a real-life example of how one association used its audience research to optimize engagement and increase their membership.

Visit us at Booth #739 in the Success Crew Booth Block!

Exhibit hours on Sun, Aug 6, from 10:15 AM - 3:30 PM ET and Mon, Aug 7, from 11:15 AM - 4:00 PM ET

For the second year in a row, we’re part of an ASAE Annual Success Crew Booth Block. Our Success Crew block includes 23 booths featuring fun games (cornhole, mini golf, giant Jenga, and more) alongside the real kicker: a chance to win one of five $1,000 or one $5,000 prize! Just stop by booth #739 for a raffle card, visit all the booths in our block, and turn over your card to be entered for a chance to win.

We, of course, also want you to swing by our booth to talk with us about all the things we love: research, content, UX, marketing, websites, babies, puppies, unicorns, etc. We’ll have some fun swag and materials, and you also have an opportunity to take The Mighty GPS, a self-assessment that provides a holistic view of an organization’s current marketing maturity—or the degree to which an organization is effectively using marketing to achieve business goals. See you there!

About ASAE

ASAE is the essential organization for association management, representing more than 48,000 association executives and industry partners representing 7,400 organizations. Members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. Learn more.


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