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ASAE Annual Meeting & Exposition 2022

We’re excited to be presenting and exhibiting at this year’s ASAE Annual Meeting & Exposition.

Please plan to visit us at Booth #625 and attend our sessions with the Mighty Citizen marketing team:

Content is Everything: Develop a Content Strategy in One Day

Andrew Buck, Associate Creative Director speaking on Sun, Aug 21 from 10:30 - 11:45 AM CT

    Associations are content-producing machines. But what content should you create and why? Where should you publish it? How do you govern all of the million decisions about what messages you put into the world? You will develop your own content strategy document. By the end, you will have a clearer, more concrete plan for engaging your members and changing the world.

    The Power of Iteration: Five Fixes To Improve Website Engagement

    Rachel Clemens, CMO speaking on Sun, Aug 21 from 1:30 - 1:50 PM CT

    Your association’s website has the potential to be your single greatest asset for membership and communicating with your audience. However, most association websites aren’t optimized for engaging with their members. Discover five quick fixes that you can implement today to improve your website’s engagement. Not designed for tech wizards (or even tech novices); instead, anyone who cares about their association’s website can learn—quickly and concretely—what to fix and how to fix it.

    Modern Leadership and Strategy: Lessons From an Exec Road Trip

    Nicole Araujo, Client Engagement Director speaking with three association executives on Sun, Aug 21 from 3:30 - 4:30 PM CT

    In the fall of 2021, four association execs from different industries spent 12 hours together in a van for what became a profound road trip experience. What began as colleagues sharing their professional challenges transformed into what it means to be in the next generation of C-Suite leadership. Hear a stripped-down and honest look at what it means to be an effective modern leader, break through cliche management tropes, and avoid the trap of imposter syndrome.

    6 Principles of Great Survey Design

    Brianna Martin, Senior Marketing & Events Manager speaking on Mon, Aug 22 from 4:00 - 5:00 PM CT

    If you don’t survey your members regularly, everything your association does is merely guesswork. Without surveys, you don’t know what you don’t know. The good news? Designing great and effective surveys is easy when you use the correct principles. The bad news? It is equally easy to conduct surveys that are so flawed that they deliver inaccurate, biased, useless insights. Learn where most surveys go wrong as well as the six principles of effective survey design and how living by these principles can lead to more accurate, effective, and useful surveys for your association’s decision making.

    Visit Mighty Citizen at Booth #625

    Exhibit hours on Sun, Aug 21 from 11:30-4 PM CT and Mon, Aug 22 from 11:00 - 4:00 PM CT

    Come say hello and talk shop with us! Let’s talk about research, content, UX, marketing, babies, unicorns—anything you want! We’ll have some fun swag and materials and you also have an opportunity to take a portion of The Mighty GPS, a self-assessment that provides a holistic view of an organization’s current marketing maturity—or the degree to which an organization is effectively using marketing to achieve business goals.

    About ASAE

    ASAE is the essential organization for association management, representing more than 48,000 association executives and industry partners representing 7,400 organizations. Members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. Learn more.


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