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Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online

In partnership with Qgiv

Is your website holding you back?

A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. How is your website confusing your current donors? How is it turning off potential donors?

It could be “cognitive load,” a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, which makes it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.

In this practical session full of takeaways, we’ll explore:

  • How to write clear hero messages that encourage donors to engage with you
  • How you may be creating confusion through your messaging, user experience, and/or donation form (and how to fix it)
  • Tactical tips for quick website fixes that result in immediate improvements

Presented by our CMO, Rachel Clemens.

CFRE Credit: 1


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