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Anatomy of a Mission-Driven Website

Your website is holding you back.

It may suffer from cognitive load, a phrase used to describe an overabundance of information. Or maybe your donation form/membership sign-up isn’t optimized, making it difficult to move through. It could even be that you just haven’t given your audience enough reasons to care.

We’ll explore what makes for a successful mission-oriented website, from content to user flow to thank-you pages.

In this practical webinar full of takeaways, we’ll explore:

  • How to write clear hero messages that encourage your audience to take action.
  • How you may be creating confusion through your messaging, user experience and/or forms (and how to fix them).
  • Tactical tips for quick website fixes that result in immediate improvements.

Presented by our User Experience Director, Mike Steckel.


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